The big idea

Young people are 20-30% less likely to vote than other demographics.

If we want them to catch up, we need to put an enormous force at their backs. And, honestly, what’s a stronger force than pop superfans?
Ask a Swiftie, the Beyhive, or the BTS Army what they would do to see their idols.

We’re harnessing the blazing hot fervor of fandoms to fuel nationwide civic organizing engines.

Help friends vote: win concert tickets, meet and greets, and more.

How to play

Sign up to grab your personal voter recruitment link.
Share your voter recruitment link with friends to start earning sweepstakes entries.
Track your progress on your dashboards.

Three ways to earn sweepstakes entries:

Help friends
REGISTER

Use your recruitment link to help your voting-eligible friends (18+ and American citizens) check that they’re registered to vote.

Help friends
CHOOSE

As the elections draw nearer, we’ll introduce the ability to earn more entries by helping your registered friends inform their voting decision.

Help friends
VOTE

Once it’s time to vote, earn entries by helping your registered friends commit to their voting plans — the ‘when,’ ‘where,’ and ‘how’ that they’re voting.

Note: we will carefully audit the recruited voters list of any winner. If any minors or non-citizens are found on the winner’s list we will re-draw for a new winner.

Scoring

10 entries

for each new or infrequent voter you get to take one of the above actions

1 entry

for each frequent voter you get to take one of the above actions — or by taking them yourself

Battleground bonus:

2 EXTRA entries for each of the above actions if the recruit lives in a 2024 Presidential or Senate battleground state – NV, AZ, GA, WI, PA, MI, NC, OH, MT